What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Many of the cookies we use are only set if you are a registered Sycamore Sign Service user (so you don’t have to log in every time, for example), while others are set whenever you visit one of our websites, irrespective of whether you have an account.
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Types of Cookie
The table below explains the types of cookies we use on our websites and why we use them.
|Category of cookies||Why we use these cookies|
|Strictly Necessary||These cookies are essential for our website to perform it’s basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “cart”.|
|Functionality||These cookies are used to store preferences set by users such as account name, language, and location.|
|Security||We use these cookies to help identify and prevent potential security risks.|
|Analytics and Performance||Performance cookies collect information on how users interact with our website, including what pages are visited most, as well as other analytical data. We use these details to improve how our website functions and to understand how users interact with it.|
|Advertising||These cookies are used to display relevant advertising to visitors who use our services, as well as to understand and report on the efficacy of ads served on our website. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our website. These are set by Sycamore Sign Service and trusted third party networks, and are generally persistent in nature.|
|Third Party / Embedded Content||Sycamore Sign Service makes use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.|
In addition to the cookies set on our own sites, we utilize cookies for our Site Stats feature. This tallies the unique numbers of visitors to our site, as well as the number from specific geographic locations. A visitor is counted when we see a user or browser for the first time in a given period.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:
On a mobile device, you may also be to adjust your settings to limit ad tracking.
You can opt out of Google Analytics by installing Google’s opt-out browser add-on.
Our Internal Analytics Tool
In order to better understand how our services are used, we monitor certain user activities that take place within our products, including page views and clicks on any links used when managing a site via our dashboards.
We call each one of these actions an “event.” Analytics events are attached to your Sycamore Sign Service account and are handled via a first party system that Sycamore Sign Service owns and maintains. In general, we record the following data for each event: IP address, user ID /username, user agent, referring URL, timestamp of event, browser language, and country code.
You may opt out of our analytics program through your user settings. By doing so, you won’t share information with our analytics tool about events or actions that happen after the opt-out, while logged in to your Sycamore Sign Service account. Note that opting out does not disable the functionality of the actions we track – for example, if you publish a post, we will still have record of that (don’t worry!), but for an event or action after you opt out, we will not have other data associated with that action or event in the analytics tool.
Consent for Advertising Cookies on Our Site
You may see a “cookie banner” on our website. When you consent in this manner, we and our advertising partners may set advertising cookies on the site you are visiting.
* Please note this consent feature was implemented on Nov 02, 2019.